Vacancy at etisalat

Specialist, Analytics and Consumer Insights

Etisalat Nigeria - Lagos

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About this job

Job description

Job Summary:

Responsible for analysis, profiling, and modelling activity in the areas of propensity and segmentation to increase understanding of the customer behaviour pattern and providing actionable insights in developing strategies that will increase the customer lifetime value on the network.

Roles and Responsibilities:

·        Analyze micro profiles of all market segments, design models using customer profile attributes, and develop multiple scenarios to illustrate behavior patterns in creating targeting and positioning campaign strategies

·        Develop sensitivity and business models that support direct to consumer marketing programs and maximize execution efficiencies

·        Conducts analyses with a focus on experimental design, assessment, execution, measurement of current programs, evaluation of proposed programs, behavioral analysis, data mining, customer segmentation, predictive modeling, performance management, and other relevant statistical analyses

·        Analysis and data interpretation in support of direct marketing strategy development, program implementation and evaluation/back-end analysis

·        Summarizing analytic findings and integrating with non-traditional data sources (research findings, media surveys, customer behaviors, etc.), when appropriate to enhance campaign development initiatives

·        Develop and use all relevant metrics and measures to continually monitor inactivity and revenue generating base and take appropriate actions to ensure consistent usage and reduce inactivity

·        Conduct analysis and present findings leading to improved customer identification, attraction and retention techniques and methodologies

Desired Skills and Experience

·        A first degree in a relevant discipline

·        Industry Certification(s) and or Postgraduate/Professional qualification(s) in a related field (an added advantage)

·        Expert knowledge of competitive environment, consumer trends and trade practices in the industry

·        Advanced data mining and analytical skills such as SAS and SQL

·        Excellent understanding of customer data analysis, propensity modelling and segmentation techniques

·        Excellent understanding of data manipulation and interrogation techniques, such as data mining and statistical techniques such as linear and logistical regression, CHAID and clustering

·        Three (3) to Five(5) years relevant work experience

About this company

Etisalat Nigeria commenced commercial operations on 23 October 2008 with a promise to deliver innovative and quality services in Nigeria, Since then, Nigeria has continued to witness its innovative services.

Etisalat redefined speed with the roll-out of the unique 3.75G HSPA+ network and It has continued to prove itself an innovative company keen to give its subscribers the best possible experience at the most affordable price. 

Etisalat Nigeria has seen unprecedented growth in the Nigerian telecoms industry with 18 million subscribers and consistently demonstrates its core values of – teamwork, integrity, passion for excellence, empowering our people and growing our people to Nigerians as it offers them world-class telecommunications services..

Etisalat has received several awards and endorsements for its quality and innovative services. Barely six months of operations in Nigeria, the Nigerian Communications Commission (NCC) pronounced Etisalat, Nigeria’s best network based on quality of service indices. In November 2012, Etisalat again received another award from the NCC for Excellent Customer Service. Other notable awards include - Brand of the Year award, Fastest Growing GSM Company of the Year, Best Marketing Company, Most Innovative Corporate Social Responsibility Company, Friendliest Tariff Mobile Operator, Best Telecoms Customer Service and Most Innovative Mobile Operator among others. 

Indeed, at Etisalat the future is a world in which technology extends people’s reach on all fronts