Analytical Lead
Google - Lagos, Nigeria
About this job
Job description
Businesses that partner with Google
come in all shapes, sizes and market caps, and no one Google advertising solution
works for all. Your knowledge of online media combined with your communication
skills and analytical abilities shapes how new and existing business grow.
Using your influencing and relationship-building skills, you provide
Google-caliber client service, research and market analysis. You anticipate how
decisions are made, persistently explore and uncover the business needs of
Google's key clients and understand how our range of product offerings can grow
their business. Working with them, you set the vision and the strategy for how
their advertising can reach thousands of users.
Responsibilities
Responsibilities
· Develop
data-driven recommendations that align with client marketing objectives and
help them grow by converting online activity into sales, both online and
in-store.
· Evangelise web
analytics, conversion best practices and adoption of core products/tools (e.g.
Google Analytics) to LCS stakeholders including clients, agencies and other
relevant third parties.
· Develop and
collate best practice frameworks, sales collateral and case studies that sales
teams can use to enhance client "conversion savviness".
· Use expertise in
conversion to grow clients’ business.
· Acquire deep
knowledge of the industry, its competitive landscape, client products and key
business issues in order to tailor recommendations accordingly.
Minimum Qualifications
Minimum Qualifications
· BA/BS degree or
equivalent practical experience.
Preferred Qualifications
Preferred Qualifications
· Demonstrable
experience of analytical work with online tools such as Google Analytics and/or
Omniture and including SEM, video, text and banner advertising.
· Data-driven and
highly analytical, and demonstrated experience of translating data and trends
into recommendations, powerful strategies and compelling messaging.
· Excellent project
management, interpersonal and organizational skills, with the ability to drive
and implement ideas in a changing environment.
· Demonstrable
ability to communicate effectively with senior executive leadership and strong
people influencing skills.
· Proven ability to
work cooperatively and proactively with staff inside and outside the team.
· Strong commercial
acumen and instinct for business development activities.
Area
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build strong businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Area
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build strong businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
About this company
Google is not a conventional company,
and we don't intend to become one. True, we share attributes with the world's
most successful organizations - a focus on innovation and smart business
practices comes to mind - but even as we continue to grow, we're committed to
retaining a small-company feel. At Google, we know that every employee has something
important to say, and that every employee is integral to our success. We
provide individually-tailored compensation packages that can be comprised of
competitive salary, bonus, and equity components, along with the opportunity to
earn further financial bonuses and rewards. Googlers thrive in small, focused
teams and high-energy environments, believe in the ability of technology to
change the world, and are as passionate about their lives as they are about
their work.
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