About this job
Job description
The Analyst’s role is to provide back-end CRM analytics support for Wakanow’s loyalty rewards program. This includes building a robust customer database, analyzing customer churn, and setting marketing targets for customer retention/lift to inform loyalty point system.
Responsibilities
Building Customer Database
- Identify gaps in existing customer information system.
- Propose and implement creative solutions for organizing customer data.
CRM Analytics
- Shed light on baseline customer churn.
- Set marketing targets to improve customer loyalty.
- Devise points system.
Desired Skills and Experience
Position Requirements
Formal Education & Certification
- Bachelors degree in Marketing
- Technically literate, basic knowledge of computer science & SQL a plus.
Knowledge & Experience
- 3 years experience in online marketing, finance background a plus
- Familiarity/experience with CRM and loyalty programs
- Superb proficiency in Excel
- Conversant with basic programming principles
Personal Attributes
- Creative
- Self-starter; good judgment with demonstrated leadership skills.
- Strong interpersonal, written, and oral communication skills.
- Ability to prioritize and execute in a fast-paced setting.
- Proven analytical and problem-solving abilities with attention to detail.
- Experience working in a team-oriented, collaborative environment.
Work Conditions
- On-call availability.
- Sitting for extended periods of time.
- Occasional work after-hours.
About this company
Wakanow.com is Nigeria’s leading online travel company that provides customers with everything they need to research, plan and purchase a trip locally and globally.
Wakanow.com offers travelers the cheapest available fares for flights, hotel reservations, airport pickups, visa assistance, vacation packages and many other travel services from a broad selection of partners.
Wakanow.com offers travelers the cheapest available fares for flights, hotel reservations, airport pickups, visa assistance, vacation packages and many other travel services from a broad selection of partners.
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