BRAND MANAGER - NIGERIA

Multinational FMCG Company - LAGOS

Key Position Responsibilities :

· Marketing Strategy Development

· Develop an annual Marketing Plan to achieve targeted results.

· New product development

· Development of tactical marketing initiatives/recommendation of Trade Promotions

· Accurate forecast of sales demand

· Consumer communications

· Financial and Budget Management

EXPERIENCE : 5 - 8 years in the same field with a multinational FMCG background.

Key Expected Position Results :

· Plug into global brand centre’s to tap into brand strategy.

· Analysing market & consumer insights and trends, and developing business opportunities for brands. Decide the MR Plan for the portfolio.

· Brand Equity and Brand Mix development for the category portfolio

· Deliver KPIs by developing strategies and executing key new products and strategic projects.

· Identify and prioritise market & consumer insights & trends in rolling out innovations.

· Gain Management approval and successfully launch new products.

· Deliver as needed projects and analysis in a timely manner.

· Enter monthly sales volumes forecast that best reflect forward sales.

· Develop and execute consumer communications strategies including TV, print, PR etc.

· Driving investment strategies and budget commitments behind brand strategies by country to ensure maximisation of brand potential.

· Managing Brand P&L across the region.

Skills required to perform position responsibilities & achieve results / outcomes :

· Passion for Growth relating to high energy levels, motivation and scale of ambition

· Significant level of organizational insight and awareness

· Change Catalyst and Seizing the future

· Strategic Influencing

· Team Commitment

· Team Leadership