Shell Spokesperson
Shell - Lagos
Job description
• Implement the strategy, policy,
standards, guidelines, tools and processes for the Global Media Relations
Centre of Excellence to deliver the RDS media strategy in country
• Develop creative tactics to proactively push the strategic Shell message in line with the campaign direction to better position the strengths of Shell and thereby differentiating the company positively.
• Enhance Shells relationships with the media and to leverage the successful execution of business strategy, and our themed media campaign, to maximize profile and positive coverage of the company and minimize negative coverage
• Promote understanding of the company and its strategy among the media locally
• To hold, develop and maintain credible relationships with key press and journalists across the full range of media in country
• Organize press conferences, product launches, media site facilities visits and briefings
• Provide 24/7 crisis response capability in country
To rapidly and effectively analyze developing situations and advise senior management on the necessary course of action, including in crisis situations.
• To act on own initiative when representing the Group's policies and actions to journalists, and in determining the appropriate tone and level of response.
• To identify how a communication from one business could impact on, or conflict with the objectives of other businesses or of the Group, and take action accordingly.
• To filter incoming requests for interviews with senior management, necessitating appreciation of the consequences of a positive or negative response, before advising senior management of those worthy of consideration.
· The ability to form and sustain relationships based on mutual trust and understanding with senior journalists and business leaders.
.Evidence of the ability to gain credibility in the eyes of the external media and/or internal senior management experience of crisis management
• Develop creative tactics to proactively push the strategic Shell message in line with the campaign direction to better position the strengths of Shell and thereby differentiating the company positively.
• Enhance Shells relationships with the media and to leverage the successful execution of business strategy, and our themed media campaign, to maximize profile and positive coverage of the company and minimize negative coverage
• Promote understanding of the company and its strategy among the media locally
• To hold, develop and maintain credible relationships with key press and journalists across the full range of media in country
• Organize press conferences, product launches, media site facilities visits and briefings
• Provide 24/7 crisis response capability in country
To rapidly and effectively analyze developing situations and advise senior management on the necessary course of action, including in crisis situations.
• To act on own initiative when representing the Group's policies and actions to journalists, and in determining the appropriate tone and level of response.
• To identify how a communication from one business could impact on, or conflict with the objectives of other businesses or of the Group, and take action accordingly.
• To filter incoming requests for interviews with senior management, necessitating appreciation of the consequences of a positive or negative response, before advising senior management of those worthy of consideration.
· The ability to form and sustain relationships based on mutual trust and understanding with senior journalists and business leaders.
.Evidence of the ability to gain credibility in the eyes of the external media and/or internal senior management experience of crisis management
Desired Skills and Experience
Minimum of 10 years relevant work
experience with a large multinational listed Communications, Journalism or
Media industry.
. Local and International relevant experience and engagement with media industries required.
. Extensive media network will be an added advantage.
. Hands on experience in social media information and usage required
· Experience in managing and influencing key stakeholders at senior levels within an organization
· Experience working professionally as a journalist OR substantial experience working in a corporate communications team within a complex organization in either the public or private sector. This should include extensive front line experience of managing media relations programmes; maximizing strategic opportunities and managing complex, challenging issues.
- Experience in crisis management
. Local and International relevant experience and engagement with media industries required.
. Extensive media network will be an added advantage.
. Hands on experience in social media information and usage required
· Experience in managing and influencing key stakeholders at senior levels within an organization
· Experience working professionally as a journalist OR substantial experience working in a corporate communications team within a complex organization in either the public or private sector. This should include extensive front line experience of managing media relations programmes; maximizing strategic opportunities and managing complex, challenging issues.
- Experience in crisis management
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