Senior Brand Manager - Lagos, Nigeria
Twinings – Nigeria
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About this job
Job description
This is
an exciting new position, based in Lagos, Nigeria. It has been created to help
us build the Ovaltine brand and continue our rapid and successful growth in the
Nigerian market.
In this role you will report to the Marketing Manager and manage and coach one direct report, taking responsibility for brand development and brand building activities. The suitable candidate will also lead the continued enhancement of the brand equity whilst maximising healthy business growth. The position will carry a high level of responsibility and involvement in all elements of the marketing mix. The Senior Brand Manager is a key link between Nigeria and the rest of the International Market business unit, in which Nigeria is of strategic importance. As a result, there will be significant liaison and communication with teams stationed around the world, particularly in the UK. A prior understanding of the Nigerian Market would be an advantage to the successful candidate.
In this role you will report to the Marketing Manager and manage and coach one direct report, taking responsibility for brand development and brand building activities. The suitable candidate will also lead the continued enhancement of the brand equity whilst maximising healthy business growth. The position will carry a high level of responsibility and involvement in all elements of the marketing mix. The Senior Brand Manager is a key link between Nigeria and the rest of the International Market business unit, in which Nigeria is of strategic importance. As a result, there will be significant liaison and communication with teams stationed around the world, particularly in the UK. A prior understanding of the Nigerian Market would be an advantage to the successful candidate.
Desired Skills and Experience
We’re
looking for strong FMCG marketing experience including Nigeria, with a clear
understanding of Marketing strategy and planning, including the ability to set
KPI’s, evaluate and prioritise options based on the brand objectives. Using
strong analytical skills to propose clear diagnoses and action plans to address
any issues will be key.
A
fluent understanding of defining BTL and promotional activities combined with
an optimistic can do attitude will be vital to the success of the role. You
should be self-motivated, energetic, determined and resilient, with excellent
communication skills. Fluent in written and spoken English is essential.
Please
note that due to the high volumes of applications for this role, we are unable
to reply to each applicant individually. We will consider each individual
application carefully but if you don't hear from us within 10 days of your
application, please assume that your application was unsuccessful.
About this company
Creating new sensations and flavours
has been our passion for over 300 years. Our drinks energise, refresh and
comfort. And we're constantly innovating. We invent, we collaborate, we
challenge, we question, we achieve. But we're also rigorous and disciplined in
transforming our ideas into reality. This has enabled us to compete on an
international scale and enjoy strong, sustainable growth through an exciting
range of beverage brands.
But success like this can only be achieved with great people, giving their all and doing what they love. That's what's special about working at Twinings. It's a place where everybody can share their ideas and every contribution counts.
But success like this can only be achieved with great people, giving their all and doing what they love. That's what's special about working at Twinings. It's a place where everybody can share their ideas and every contribution counts.
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